Ajmal Westfield, W12

BRX London delivered the complete fit-out of Ajmal Perfumes’ first UK and European boutique at Westfield London, creating a high-end retail environment for the Dubai-based fragrance house.

The project involved transforming the unit into a fully finished luxury retail space, coordinating the architectural, MEP and specialist packages through to completion and handover.

The finished boutique combines bespoke joinery, feature lighting, premium finishes and carefully integrated display areas to create a space centred around Ajmal’s fragrance collections and brand identity. The opening represents a significant milestone for Ajmal, marking its first physical retail location in the Western Hemisphere.

  1. 820 sq ft
  2. Custom built units
  3. 12 week timeline
  4. Complete retail fit-out
Curved lounge seating and timber shelving in the Ajmal boutique at Westfield London
Timber display niches with feature lighting in the Ajmal Perfumes boutique at Westfield London

Key Works Included

Full commercial retail fit-out and project delivery

Bespoke joinery and product display installations

Feature ceilings and specialist decorative finishes

Architectural and feature lighting

Electrical and mechanical installations

Flooring and wall finishes

Bespoke signage and illuminated branding

Display counters and customer consultation areas

Integration of security, fire and life-safety systems

Coordination with Westfield, consultants and specialist contractors

Testing, commissioning, snagging and final handover

Boutique interior with a sculptural ceiling feature and glass partition in the Ajmal Perfumes store at Westfield London